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Children’s Advertising Clearance Services

ASC’s Children’s Clearance Committee is charged with the important responsibility of reviewing and approving children’s broadcast advertising messages to ensure compliance with the provisions of The Broadcast Code for Advertising to Children (Children’s Code). All children’s commercials must be approved by the Children’s Committee and carry a valid ASC approval number prior to broadcast.

The Children’s Code, published by ASC, was developed to guide advertisers and advertising agencies to prepare commercial messages that recognize and respect the special characteristics of the children’s audience. The Children’s Code is endorsed by the Canadian Radio-Television and Telecommunications Commission (CRTC).

The Children’s Clearance Committee, which includes industry and public representatives, meets every other week to review and approve finished commercials. Each approved commercial is assigned a nine-character or six-digit approval number, valid for one year. This number signifies to broadcasters that the commercial has been approved.

ASC Clearance Services has expanded its clearance service to include the review of non-broadcast child-directed advertising. Introduced in 2007, this voluntary review has been designed to help you ensure that child-directed advertising in non-broadcast media complies with the provisions of the Interpretation Guidelines to Clause 12 of the Canadian Code of Advertising Standards.

For more information about children’s advertising clearance services, click here.

Canadian Children’s Food and Beverage Advertising Initiative

In 2007, leading Canadian food and beverage companies announced their collaborative commitment to use their creativity and marketing activities to promote and support healthy dietary choices and healthy lifestyles to children under 12 years of age. Today, the number of participating companies has grown to 18. To ensure that this program is both transparent and accountable, participants asked Advertising Standards Canada to administer the initiative. For information about the Canadian Children’s Food and Beverage Advertising Initiative, click here.

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