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Ad Complaints Reporting

ASC’s Ad Complaints Reports are an important part of the advertising industry’s consumer response mechanism. The Reports provide valuable insights into consumer concerns about issues relating to advertising, and how the Standards Council interprets and applies the Code’s clauses.

The Reports include:

  • case summaries of consumer complaints about advertisements that were found to contravene the Canadian Code of Advertising Standards (Code) by the independent Standards Council,
  • statistical reports on complaints that were administratively resolved by ASC,
  • an annual Ad Complaints Report, which provides statistical information about the reporting year’s complaints and insights on current issues relating to advertising complaints.
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