The ASC AdChoices Accountability Program
Advertising Standards Canada (ASC), the independent national advertising self-regulatory body,
is responsible for developing and managing the compliance mechanisms for the Digital
Advertising Alliance of Canada (the DAAC) AdChoices Program. ASC's compliance efforts help to
ensure participating companies achieve the requirements set out in the DAAC Self-Regulatory
Principles for Online Behavioural Advertising (the Principles). Details about ASC's AdChoices
Accountability Program can be found online at ASC Online Behavioural Advertising Compliance
ASC's responsibilities under the DAAC AdChoices Program (the DAAC Program) include:
- Monitoring participating companies' websites for compliance with the Principles;
- Accepting and handling consumers' complaints concerning possible non-compliance with the Principles;
- Working collaboratively with participating companies to achieve compliance; and
- Publishing compliance reports.
ASC published its inaugural AdChoices Accountability Program Compliance Report in December 2015.
To read the latest report, click here.