Advertising Dispute Procedure
Since 1976, at industry request, ASC has offered a confidential procedure designed to resolve disputes between
advertisers. Based on the provisions of the Canadian Code of Advertising Standards and offered on a fee-basis,
the Advertising Dispute Procedure (Procedure) provides industry with an effective and responsive mechanism by which
disputes between advertisers about advertising can be handled in a confidential forum outside of the judicial system.
The Procedure has undergone periodic review and revisions, most recently in 2018, to ensure the fairness and effectiveness of its
application in an increasingly competitive marketing environment.