Advertising Dispute Procedure (formerly entitled Trade Dispute Procedure)
Note: Ad Standards has undertaken a consultation with the industry on the Advertising Dispute Procedure. Until the consultation
has been completed, advertising disputes will not be accepted.
Since 1976, at industry request, ASC has offered a confidential procedure designed to resolve disputes between
advertisers. Based on the provisions of the Canadian Code of Advertising Standards and offered on a fee-basis,
the Advertising Dispute Procedure (Procedure) provides industry with an effective and responsive mechanism by which
disputes between advertisers about advertising can be handled in a confidential forum outside of the judicial system.
The Procedure has undergone periodic review and revisions to ensure the fairness and effectiveness of its
application in an increasingly competitive marketing environment.