Nonprescription Drug and Natural Health Product Advertising Reference Library

Guidelines, Policies and Notices

Advertising Standards Canada

• Notice: Section 2.21 Risk/Safety Information Communication Requirement
• ASC's Therapeutic Comparative Advertising Standard Operating Procedures
• ASC’s Submission Procedure and Submission Requirements Checklist
• ASC's Therapeutic Comparative Claim Review Process
• Trade Dispute Procedure for Therapeutic Comparative Claims Previously Approved by ASC
• Claims about Non-Therapeutic Aspects of Nonprescription Drugs in Consumer-Directed Advertising
• Appeal Procedure
• Complaints Procedure

Health Canada Documents (links)

• Consumer Advertising Guidelines for Marketed Health Products
• Section 2.21 of the Health Canada Guidance Document: Risk/Safety Information Communication Requirement
• Health Canada Notice re: Section 2.21
• Therapeutic Comparative Advertising: Directive and Guidance Document
• Principles for Claims Relating to Comparison of Non-therapeutic Aspects of Non-prescription Drug Products
• Advertising Standards Canada and Health Canada's Roles and Consultation Related to Advertising Review and Complaint Adjudication